Why your words, not the words of your copywriter, are the key to success

Are you thinking of hiring a copywriter? Here’s how a professional copywriter (me) would approach your project…. The short version: I write copy across a range of industries. So to ensure my copy gets you results, I do research. That…

You need to use this word with your audience and on your next hot date

If you don’t use it enough, you’ll lose out to your competition… Imagine you’re on a first date. You’re in a Michelin-starred restaurant (let’s think high-end, you deserve it). The food is exquisite. There’s beautiful decor. The soft lighting makes…