Sales copy and calls to action for an accommodation booking portal

This was a launch of a rival to Airbnb. Very cool!

I worked with the client on the user journey, to create copy that flowed naturally, and guided users through the booking process.

I created a few different headings for testing, while sticking to four main themes that would resonate with the audience (simplicity, trust, secure, reassurance).

  • Copywriting
  • UX
  • User-testing
  • Strategy
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