Website copy and optimisation for a specialist intern recruitment agency
Already featured in The Guardian and Sunday Times, the client is high profile.
The copy needed to reflect professionalism, high standards, and integrity. And it needed to appeal to both companies seeking to recruit, and to prospective interns.
Website structure needed to be simple, with clear calls to action to guide users (mainly international, so the copy and calls to action needed to be as clear as possible).
- Conversion optimisation