How to get your audience to notice you, be interested in what you offer, and buy from you

The world is meant to be drowning in content. People are being struck down by ‘content shock’ – overwhelmed by words, incapacitated by infographics, folding down beneath obese inboxes bursting with free trial offers, ‘10 ways to…’ blogs, all manner…

Microcopy: Sometimes it’s the smallest thing that makes the biggest difference

When it comes to writing copy, headlines may… er, grab the headlines. Subheadings and paragraphs demand attention. Captions under pictures always capture your readers’ eyeballs. As for microcopy… it may be small (literally), but its impact is massive. Because if…

Why your words, not the words of your copywriter, are the key to success

Are you thinking of hiring a copywriter? Here’s how a professional copywriter (me) would approach your project…. The short version: I write copy across a range of industries. So to ensure my copy gets you results, I do research. That…

You need to use this word with your audience and on your next hot date

If you don’t use it enough, you’ll lose out to your competition… Imagine you’re on a first date. You’re in a Michelin-starred restaurant (let’s think high-end, you deserve it). The food is exquisite. There’s beautiful decor. The soft lighting makes…