Case study: tech copywriting

bobcat

About the client

A cool tech company, with a strong pedigree in the sector.

What they wanted

Website copy for their new app. It was in beta, so there was a need to attract early adopters. It solves an ancient problem (forgetting stuff), in a modern way, so the copy needed to show how everyone from students to retired people could benefit.

The writing

Short, sharp sentences, each conveying a clear benefit. It’s a writing style that tech audiences expect, and it suits the one-page structure you see on many app websites.

The result

The client has had 200+ sign- ups from around 60 countries, and the app has sparked lots of interest and support.

Client verdict

“Working with Steve was great. He was not afraid to challenge my initial assumptions about the project I hired him for. That was probably this most important thing. Next to that all communications, deadlines, etc were all very well taken care of. I am very happy with the overall result of the project.”
Corstiaan Hesselink, Founder
Fluxmatix

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