Case study: branding & copywriting
About the client
Business development agency, working with startups.
What they wanted
They were a fast-moving agency, and needed a brand personality to match. This would define the style of copywriting and company tone of voice.
The cat concept came from thinking how to demonstrate successful businesses usually land on their feet — like a cat. The style of copy (“can do”, independent, empowering) flowed from that.
The copy highlighted Bobcat’s experience, which led to a number of clients asking for sales and marketing training. This now forms part of Bobcat’s package of services.
Their website was parallax, which can make it harder to do SEO. I worked with the developer on ensuring the layout and structure was optimised for search.
“I was extremely happy with the copywriting and branding Steve did for our website. Would definitely recommend!”
Des Brady, Managing Partner