You need to use this word with your audience and on your next hot date

If you don’t use it enough, you’ll lose out to your competition… Imagine you’re on a first date. You’re in a Michelin-starred restaurant (let’s think high-end, you deserve it). The food is exquisite. There’s beautiful decor. The soft lighting makes…

Email marketing: What your emails must do… and how to avoid making prospects run away

Used correctly, an email can be a great way of targeting clients, promoting your business, and engaging with your customers. Used incorrectly, it can be a great way of damaging your reputation, annoying potential and existing customers, and making you…